Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?
Performance Marketing
Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its [...]
Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency
Brand Marketing
As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually.
Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media
Brand Marketing
Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute [...]
Accounts in Review: Cadillac Finds a New Home as Brown-Forman Ends Its Search
Brand Marketing
For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its [...]
Accounts in Review: CarMax’s Selection Comes Down (Quickly) as NBA Finalists Await Decision
Brand Marketing
It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the [...]
Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax
Brand Marketing
Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, [...]