Alt Image Text

3 Tips to Market the Sprint/T-Mobile, Other Brand Mergers

Performance Marketing

When brands or businesses we’ve patronized for years change products, names, offerings or merge with other brands, we often see change as a not so good thing. In our minds, [...]


Alt Image Text

Infographic: What People Are Saying on Social Media About Their Wireless Carriers

Brand Marketing

Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in [...]

Alt Image Text

Verizon’s Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing

Creativity

The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's [...]

Alt Image Text

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses

Performance Marketing

If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and [...]

Alt Image Text

Sprint Turned a Wrecked Car Into a Mangled Emoji for This ‘Don’t Text and Drive’ Sculpture

Creativity

April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday. Titled "The Last Emoji," it [...]

Alt Image Text

Sprint Names a New CMO, Promoting Its Head of Hispanic Advertising to the Role

Brand Marketing

After seven months on the job, Kevin Crull is out as Sprint's chief marketing officer, replaced by Roger Solé, who has led the company's Hispanic advertising and acquisition efforts and [...]