3 Tips to Market the Sprint/T-Mobile, Other Brand Mergers
Performance Marketing
When brands or businesses we’ve patronized for years change products, names, offerings or merge with other brands, we often see change as a not so good thing. In our minds, [...]
Infographic: What People Are Saying on Social Media About Their Wireless Carriers
Brand Marketing
Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in [...]
Verizon’s Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing
Creativity
The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's [...]
Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses
Performance Marketing
If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and [...]
Sprint Turned a Wrecked Car Into a Mangled Emoji for This ‘Don’t Text and Drive’ Sculpture
Creativity
April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday. Titled "The Last Emoji," it [...]
Sprint Names a New CMO, Promoting Its Head of Hispanic Advertising to the Role
Brand Marketing
After seven months on the job, Kevin Crull is out as Sprint's chief marketing officer, replaced by Roger Solé, who has led the company's Hispanic advertising and acquisition efforts and [...]