Sprint

Sprint Promises a ‘Real Cliffhanger’ for Its Super Bowl Ad

Sprint will return to the Super Bowl this year with a 30-second spot from Droga5. The ad will run in the second quarter of the game and marks the brand's fifth Super Bowl appearance to date.

Sprint Launches Its First Media Agency Review in More Than a Decade

Telecom giant Sprint has placed its media planning and buying business in review for the first time in over 10 years. Vice president of corporate communications David Tovar confirmed that the company issued an RFP to "several firms" today including incumbent MediaVest, which has handled the account since 2011.

Sprint Names Droga5 as Its Agency of Record After Gradually Moving Production Work In-House

Today Sprint announced that it named Droga5 as its new creative agency of record after two years with Deutsch.Vp of corporate communications David Tovar confirmed that the fourth-largest telecom company in the U.S. moved its account to Droga5 without a review, and that the agency will continue working with Omnicom's Alma on Hispanic marketing.

Infographic: What People Are Saying on Social Media About Their Wireless Carriers

Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in their attempts to endear themselves to consumers. Their efforts might actually be working, based on social chatter.

Verizon’s Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing

The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's "Can you hear me now?" guy, as its own spokesman.

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses

If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and beacon-based ads platform. No situation is too small for marketing nowadays—indeed, a double-decker bus ad network actually exists. 

Sprint Turned a Wrecked Car Into a Mangled Emoji for This ‘Don’t Text and Drive’ Sculpture

April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday.Titled "The Last Emoji," it was made by ad agency Alma from a junkyard wreck and warns Miami drivers of the dangers of texting and driving.According to Alma, Florida is one of the only states that doesn't list texting while driving as a primary offense, so Magnacom Worldwide secured a prime location at 1200 Brickell Avenue in downtown Miami to reach commuters.

Sprint Names a New CMO, Promoting Its Head of Hispanic Advertising to the Role

After seven months on the job, Kevin Crull is out as Sprint's chief marketing officer, replaced by Roger Solé, who has led the company's Hispanic advertising and acquisition efforts and served as president of its operations in Puerto Rico.

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its stores.

Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T

Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today.