On the eve of ESPN’s 18-race Nascar season, it appears that the network’s affiliation with auto racing is entering its final lap.
Sprint Cup Series
As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help make the planet a little greener.
Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back roads giving birth to Nascar in 1948. But there is one thing that fans miss about the old days: Those Chevys and Fords actually looked like Chevys and Fords.