Sprinklr has acquired a company that could help brands better identify influencers by analyzing connections across social platforms.
After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms.
Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks.
This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places like Snapchat and Instagram.
Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech partners. It's also launching a marketing program to help brands increase the amount of unpaid posts.
Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too.
Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.
The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated mobile ad network that will be key for the social network's financial goals, and will allow app partners to show very well-targeted ads.