Sprinklr

Sprinklr Acquires Startup to Help It Match Social Influencers With Brands

Sprinklr has acquired a company that could help brands better identify influencers by analyzing connections across social platforms.

These 8 Charts Help Sum Up Social Marketing During the Last Week of the Olympics

After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms.

Men Are Posting About Olympics Brands in Social Media Twice as Often as Women

Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks.

Percolate Raises $40 Million to Build the Ultimate Marketing Machine

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places like Snapchat and Instagram.

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech partners. It's also launching a marketing program to help brands increase the amount of unpaid posts.

Which Brands Boomed and Which Ones Busted in Social Media This Year?

Between constant tweaks to Facebook's algorithm, changes to Twitter and the

Bitly Announces Certified Partners

Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too.

Brandwatch Raises $22 Million

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.

Sprinklr, Showered In Money, Plans IPO

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek.

Facebook’s Ad Network Promises to Make App Partners Rich

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated mobile ad network that will be key for the social network's financial goals, and will allow app partners to show very well-targeted ads.