Trump Has More Twitter Chatter in Swing States, but It’s Not All Positive
Performance Marketing
This year's presidential election has been the most social in history, but will Twitter chatter determine the next president?
Percolate Raises $40 Million to Build the Ultimate Marketing Machine
Performance Marketing
This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places [...]
Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads
Performance Marketing
Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech [...]
U.S. Open Goes High Tech for Social Shopping
Performance Marketing
Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association [...]
Here Are the World Cup Countries That Twitter Advertisers Need to Consider
Brand Marketing
Global advertisers may have planned their World Cup campaigns months ago in terms of traditional media, but marketers in digital newsrooms should still be tweaking what they do on Twitter.
Bitly Announces Certified Partners
Performance Marketing
Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too.