This year's presidential election has been the most social in history, but will Twitter chatter determine the next president?
Samsung has a brand emergency on its hands. After weeks of reports that its flagship Galaxy Note 7 phones were catching on fire from overheated batteries, the brand ceased production of the phone Sunday.
During his visit to Austin where he delivered a South by Southwest keynote, President Obama made time for tacos—specifically Torchy's Tacos, a burgeoning chain beloved by Texas residents.
With an eclectic lineup, the Super Bowl halftime show was as buzzy as one might imagine during the game Sunday night. But in terms of which performer stole the show on Twitter, it was an utter blowout.
This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places like Snapchat and Instagram.
Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech partners. It's also launching a marketing program to help brands increase the amount of unpaid posts.
Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association is getting high tech in order to move merchandise and memorabilia for this year's U.S. Open, which began yesterday.
Global advertisers may have planned their World Cup campaigns months ago in terms of traditional media, but marketers in digital newsrooms should still be tweaking what they do on Twitter.
Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too.