Spotify Will Now Let Brands Sponsor the Most Popular Playlists
Performance Marketing
Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick.
Spotify Just Bought a Startup That Crowdsources Concert Photos and Videos
Performance Marketing
In an effort to help artists market their music, Spotify has acquired a startup that aggregates photos and videos from concerts.
Infographic: 72% of Spotify Listeners Are Millennials. Here’s How They Use the Service
Brand Marketing
Music streaming services are more popular than ever, and, naturally, no group is leading the charge more than millennials. One of the most popular of those services is Spotify, which [...]
Spotify’s CMO on Using Data to Learn About Millennials
Performance Marketing
Ad of the Day: Falkor From The NeverEnding Story Soars as Spotify’s New Spokesdragon
Brand Marketing
Spotify's new brand campaign from Wieden + Kennedy sings a number of different tunes—employing everything from '80s nostalgia to present-day political anxiety—as it mines the app's data to tell stories [...]
Spotify Launches Display Ads That Guarantee Viewability
Performance Marketing
Spotify is introducing a mobile display ad format that it says will better catch the attention of its growing listener base.
These 4 Projects Are Helping Gatorade Bolster Its Brand With Technology
Performance Marketing
Similar to other athletic-focused brands like Under Armour and Nike that are getting into sports technology, Gatorade wants to be known for more than making sports drinks, and it's showing off [...]
With Vinyl’s Resurgence, Here’s How Brands Are Capitalizing on Music’s Most Analog Medium
Brand Marketing
The resurgence of vinyl has everybody talking, and listening.
Spotify Is Playing Musical Matchmaker for Ad Agency Staffers on Valentine’s Day
Performance Marketing
Spotify is trying to play the role of old-fashioned matchmaker with an extra dash of data this Valentine's Day. The music-streaming service is doubling as a dating service specifically for people who [...]
Millennials, Music and Marketing
Performance Marketing
Music is a powerful marketing vehicle that fits neatly into the social media space. Big brands have aligned with celebrity artists to reach Millennials in their native social media milieu. [...]