Goldman Sachs Is Trying to Recruit Millennials by Running Ads on Spotify
Performance Marketing
For its latest marketing investment, Goldman Sachs is spending on Spotify. The financial-services firm started running ads Wednesday on the music-streaming service in the U.S. and U.K. in hopes of [...]
The Story Behind Your Work Is the Inspiration for Slack’s New Branded Podcast
Performance Marketing
Finally landing your dream job is only half the story in Slack's new career-focused podcast.
First Steps in the Revenue Marketing Journey
Performance Marketing
Revenue marketing is the combined set of strategies, processes, people, technologies, content and result measurements across marketing and sales. A well-maintained combination of these components accomplishes four things:
Spotify and Tinder Want to Help Connect Users Through Their Musical Tastes
Performance Marketing
For single music lovers everywhere, there's now even less of a need to talk to a girl (or a guy) wearing headphones.
This Week’s Must-Haves: A Wireless Turntable Made for Social Sharing
Brand Marketing
This week, the Adweek staff is highlighting a Spotify-connected record player, Samsung's smart new earbuds and a multi-way wearable that can tell when you're getting stressed before you know it. [...]
What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between
Performance Marketing
The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad [...]
Even Spotify Is Surprised by the Huge Success of Its Discover Weekly Playlists
Performance Marketing
Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did. It's been a little over a year since the streaming music [...]
Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists
Performance Marketing
Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists.
How Brands Are Using Social Media to Make a Splash With Summer Fridays
Performance Marketing
Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or
Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year’s Festival
Performance Marketing
Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than [...]