Spotify

Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign

Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016.

3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved. 

Goldman Sachs Is Trying to Recruit Millennials by Running Ads on Spotify

For its latest marketing investment, Goldman Sachs is spending on Spotify. The financial-services firm started running ads Wednesday on the music-streaming service in the U.S. and U.K. in hopes of recruiting younger candidates. The campaign includes a 30-second spot hinting at a few of the roles potential employees might be interested in.

The Story Behind Your Work Is the Inspiration for Slack’s New Branded Podcast

Finally landing your dream job is only half the story in Slack's new career-focused podcast.

Spotify and Tinder Want to Help Connect Users Through Their Musical Tastes

For single music lovers everywhere, there's now even less of a need to talk to a girl (or a guy) wearing headphones.

This Week’s Must-Haves: A Wireless Turntable Made for Social Sharing

This week, the Adweek staff is highlighting a Spotify-connected record player, Samsung's smart new earbuds and a multi-way wearable that can tell when you're getting stressed before you know it. […]

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad spending to swell to $77.4 billion in 2017, up 16 percent versus this year, it's a domain that's poised to evolve even more rapidly.

Even Spotify Is Surprised by the Huge Success of Its Discover Weekly Playlists

Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did. It's been a little over a year since the streaming music service launched its Discovery Weekly feature, which has since become a must-listen fixture for customers around the world.

Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists

Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists.

How Brands Are Using Social Media to Make a Splash With Summer Fridays

Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or