Behind McDonald’s Latest Music Collabs Sparking Local Cultural Conversations
With an impressive brand-building background at PepsiCo and Kimberly-Clark, Lizette Williams found her niche in driving growth with diverse consumers. But professional experience aside, Lizette says growing up in The [...]
Culture is the Ultimate Growth Factor
We’ve all heard the phrase “culture eats strategy for breakfast” and by golly, it’s true! In today’s environment, it has never been more critical for organizations to embrace the fact [...]
The Art of Storytelling
Storytelling is a foundational tenet of marketing for its ability to communicate purpose and create emotional connections with customers and partners. But advances in technology have changed the way we [...]
11 Life Lessons from Successful Marketing Leaders
Before I sit down with each new guest on CMO Moves, I have an incredible sense of anticipation about what nuggets of wisdom they might reveal, stories they might tell. [...]
Putting Purpose Centerstage
‘Purpose’ is one of those buzzwords that we hear every day now. So much so that its true meaning has become somewhat diluted and the playbook for how to lead [...]
The Secret Dreams of CMOs
Remember when you were a kid and you thought the Easter bunny was real? What an awesomely creative creature who would hide candy in your household plant and under your [...]
Why Net Neutrality Is a Marketing Issue
Performance Marketing
The Net may soon have gate keepers, a price tag or a throttle — and that’s something we should all be concerned about. Marketers, in particular, should be paying attention [...]
Micropayments Lower Barriers to Entry, Helping Publishers Reach New Audiences
We live in a culture of sharing: You don’t have to own a car to get around, or buy property to live well. This same effect has trickled into consumption [...]
Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign
Creativity
Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the [...]
3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites
Performance Marketing
UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.