ESPN Sales Chief Ed Erhardt Wants to Make Sports Even Better
Instant replay, the First and Ten line, the ubiquitous score box—not necessarily digital disruptions, but technical innovations that drastically changed and improved the way we watch the game. It was [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
SportsCenter Ad Discovers Secret to Rafael Nadal’s Success With the Ladies
Creativity
Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
The Genius Who Produces ‘Pure’ Television
For reasons that are not immediately apparent, the girl with the vodka tonic is taking pictures of the actress on the Embassy Row TV monitor, even though the real thing [...]