Ad of the Day: Beats by Dre’s All-Star Athletes Rock Out to White Stripes’ ‘Seven Nation Army’
Brand Marketing
Beats by Dre has a proud history of tapping into sports superstars, going back to "The Game Before the Game" with Brazilian soccer star Neymar and the
How One Ad Agency Is Taking Workout Gear to the Extreme
Agencies
Every ad agency worth its salt has some sort of entreprenurial division, and Mother New York is no exception.
How the Chicago Cubs’ Ad Agency Promoted a Dream Season 108 Years in the Making
Brand Marketing
When the Chicago Cubs picked hometown agency Schafer Condon Carter to handle their marketing in 2012, the World Series was nothing but a fever dream as the team hit a low [...]
The World Series and NFL Fuel a Fall Advertising Windfall for Fox Sports
Saying "be careful what you wish for, because you just might get it" is usually a warning, but it was more like a mantra for the Fox Sports ad sales [...]
The Cubs’ Game 7 Win Is the Most-Watched World Series Game in 25 Years
For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title [...]
ESPN Honored the Cubs’ Win With One of the Better ‘This Is SportsCenter’ Ads in a While
Creativity
It seems Wieden + Kennedy was pretty busy in the lead-up to the World Series. The agency's Portland, Ore., office created this lovely Cubs tribute on behalf of Nike that [...]
Budweiser Ran This Classic ’80s Ad With Harry Caray Right After the World Series Ended
Creativity
Nike wasn't the only brand that was prepared for a Chicago Cubs victory in the World Series last night—with a special commercial ready to go right after the final out. [...]
Here’s the Lovely Salute to the Cubs That Nike Aired After the Final Out of the World Series
Creativity
Timing is everything. It was true early Thursday morning for the Chicago Cubs, who are World Series champions after 108 years of futility. And it was true for Nike, which [...]
September Broadcast Ad Sales Dropped 13% Due to FanDuel and DraftKings’ Rapid Decline
The demise of last fall's two biggest fantasy football players turned into an ugly reality for broadcasters' bottom lines in September.
Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs
Brand Marketing
The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night. LeBron James scored a triple double for the league's defending champions, [...]