Ad of the Day: Reebok Gets ‘More Human’ Than Ever in Evolving Aspirational Campaign
Brand Marketing
Are you striving hard toward personal growth, using exercise, physical fitness and intense competition to build your character and shape your life in positive ways? Well, Reebok wants to give [...]
Does Nike’s New Ad With Nick Kyrgios Make Light of Mental Illness?
Creativity
Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message [...]
Ad of the Day: Nike Women Got FKA Twigs to Creative Direct This Mesmerizing New Ad
Brand Marketing
Get ready to watch and re-watch the new Nike Women ad from FKA Twigs featuring a cadre of athletes and dancers. It's just that much ethereal eye candy, set to a [...]
Fox Sports CEO Says Super Bowl Ratings Have Become ‘Bulletproof’
While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on [...]
ESPN Anchors Can’t Pull Off This NBA Star’s Signature Style in New SportsCenter Ad
Creativity
ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series.
Kyrie Irving and Questlove Play an Unstoppable Duet for Nike
Creativity
When Kyrie Irving improvs on the court, it's like Questlove shredding a drum solo. The two stars duet in a new ad from Nike and R/GA Los Angeles promoting the [...]
Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go
Super Bowl LI is one month from today, and it's not too late for marketers to get into the game. While Fox Sports has sold most of its Super Bowl [...]
Why Esports May Be the Next Great Frontier for Marketers
Brand Marketing
In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.
Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November
Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new [...]
Ad of the Day: Nike Rips Into TV and Social Media in Ads About Getting Outside to Run
Brand Marketing
Television is enjoying a golden age, and social media is empowering and entertaining us like never before. Unless they're actually slowly killing us, Nike seems to suggest in this stressful, [...]