Alt Image Text

Ad of the Day: Reebok Gets ‘More Human’ Than Ever in Evolving Aspirational Campaign

Brand Marketing

Are you striving hard toward personal growth, using exercise, physical fitness and intense competition to build your character and shape your life in positive ways? Well, Reebok wants to give [...]

Alt Image Text

Does Nike’s New Ad With Nick Kyrgios Make Light of Mental Illness?

Creativity

Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message [...]

Alt Image Text

Ad of the Day: Nike Women Got FKA Twigs to Creative Direct This Mesmerizing New Ad

Brand Marketing

Get ready to watch and re-watch the new Nike Women ad from FKA Twigs featuring a cadre of athletes and dancers. It's just that much ethereal eye candy, set to a [...]

Alt Image Text

Fox Sports CEO Says Super Bowl Ratings Have Become ‘Bulletproof’

Convergent TV

While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on [...]

Alt Image Text

ESPN Anchors Can’t Pull Off This NBA Star’s Signature Style in New SportsCenter Ad

Creativity

ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series. 

Alt Image Text

Kyrie Irving and Questlove Play an Unstoppable Duet for Nike

Creativity

When Kyrie Irving improvs on the court, it's like Questlove shredding a drum solo. The two stars duet in a new ad from Nike and R/GA Los Angeles promoting the [...]

Alt Image Text

Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go

Convergent TV

Super Bowl LI is one month from today, and it's not too late for marketers to get into the game. While Fox Sports has sold most of its Super Bowl [...]

Alt Image Text

Why Esports May Be the Next Great Frontier for Marketers

Brand Marketing

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.

Alt Image Text

Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November

Convergent TV

Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new [...]

Alt Image Text

Ad of the Day: Nike Rips Into TV and Social Media in Ads About Getting Outside to Run

Brand Marketing

Television is enjoying a golden age, and social media is empowering and entertaining us like never before. Unless they're actually slowly killing us, Nike seems to suggest in this stressful, [...]