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As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments

Brand Marketing

By David Gianatasio

Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build [...]

Brand Marketing

Social Sharing Has Become the Biggest Thing in Sports Marketing

By Hallie Johnston

Brand Marketing

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships

By Christopher Heine