sports sponsorships

As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments

Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build each other's brands.

Social Sharing Has Become the Biggest Thing in Sports Marketing

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through these partnerships. The aggressive demand for accountability is on the rise.

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships

The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards with the basketball franchise, which tips off its preseason schedule tonight.