Brooklyn Nets Launch ‘We Are Brooklyn’ Campaign
Brand Marketing
While longtime Brooklynites remain loyal to their roots, the newest crop of residents are tough to win over, with tastes that seem to constantly change.
San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program
Performance Marketing
The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today.
App Lets Fans Play New Call of Duty Game With Their Sports Heroes
Performance Marketing
Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Adweek’s Top 10 Commercials of the Week
Brand Marketing