What Globally Ambitious Brands Can Learn From Manchester United’s Marketing Playbook
Brand Marketing
Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition.
J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video
Brand Marketing
J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is [...]
Infographic: Golf’s Top Social Brands Going Into Masters Weekend
Performance Marketing
As golf fans tune in this weekend to see if American Jordan Spieth can hold on to win his first Masters Tournament—he built a five-stroke lead on Thursday and Friday—marketers [...]
Who Won the Battle of March Madness Brands?
Performance Marketing
College basketball concluded another memorable, 68-team, three-week tournament best known as March Madness. And while hoops fans were entertained last night by the championship game, with Duke defeating Wisconsin 68-63, [...]
Brands Are Already Hustling to Get in on March Madness
Performance Marketing
The drama of March Madness didn't take long to settle in. In dramatic upset victories today, the University of Alabama at Birmingham beat Iowa State, and Georgia State shocked Baylor.
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Performance Marketing
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for [...]