Sports Marketing

With 3 New Podcasts, Sports Illustrated Is Doubling Down on Audio

The NFL regular season starts this week, and Sports Illustrated wants to load up your podcast apps with football commentary all fall.

Grey Goose and Chase Are Sponsoring Andy Roddick’s U.S. Open Periscope Livestreams

If you want to listen to Andy Roddick as he Periscopes the U.S. Open in the coming days, Grey Goose vodka and Chase are making it happen for you.

The NFL Is the First Sports League to Get a Snapchat Discover Channel

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel.&nb

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of Wimbledon is Twitter's first broadcast in high definition.

Here’s What the WNBA Is Doing to Get You to Watch Its Games

NBA commissioner Adam Silver made headlines recently when he admitted he's not happy with the progress the NBA's sister league, the WNBA, has made since it took to the court in 1997.

Toyota’s New Campaign Focused on Fans’ Passion Will Debut During NFL Season Opener

Toyota will go all in on sports this fall with a new brand campaign designed to unite its sports advertising from pro football to Nascar. The campaign kicks off with a new spot called "Anthem" from Saatchi & Saatchi, Los Angeles that will debut during the NFL's 2015 season-opening game Thursday night.

How New York City Football Club Is Building Its Brand One Fan at a Time

Can Tom Glick put soccer fans and sponsors in a New York state of mind? He's giving it his best shot as president of Major League Soccer's New York City FC.

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives.

What Globally Ambitious Brands Can Learn From Manchester United’s Marketing Playbook

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition.

Brands Tap Into the Growing Fervor Around the U.S. Women’s World Cup Run

The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final.