Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands
Cristiano Ronaldo and Coca-Cola are only following Michael Jordan and Reebok's lead.
Talking Baseball … and Direct Mail?
Performance Marketing
They’re not exactly two things that you would think go together, but when I got a postcard from my hometown Philadelphia Phillies in the mail, I knew it would make [...]
Here’s What the WNBA Is Doing to Get You to Watch Its Games
Brand Marketing
NBA commissioner Adam Silver made headlines recently when he admitted he's not happy with the progress the NBA's sister league, the WNBA, has made since it took to the court [...]
Toyota’s New Campaign Focused on Fans’ Passion Will Debut During NFL Season Opener
Brand Marketing
Toyota will go all in on sports this fall with a new brand campaign designed to unite its sports advertising from pro football to Nascar. The campaign kicks off with [...]
How New York City Football Club Is Building Its Brand One Fan at a Time
Brand Marketing
Can Tom Glick put soccer fans and sponsors in a New York state of mind? He's giving it his best shot as president of Major League Soccer's New York City [...]
5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships
Brand Marketing
Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives.