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5 U.S. Olympians You Should Follow on Social Media During the Summer Games

Brand Marketing

Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role [...]


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Facetime: Celebrities From All Over the World Gathered at Cannes Lions 2016

Brand Marketing

The 2016 Cannes Lions Festival in Cannes, France attracted celebs from all corners of the media landscape: magazines, agencies, television and even movies. Check out some highlights below. 

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Why the San Francisco Giants Are Baseball’s Marketing MVPs

Brand Marketing

If recent history is any guide, it's the San Francisco Giants' "turn" to win the World Series this year. For the past six years, the team has won the series [...]

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Bob Costas Says He’ll Stop Hosting the Olympics When He’s ‘Had a Long Enough Run’

Brand Marketing

Specs Who Bob Costas Current gig NBC Olympic prime-time host and Football Night in America host Age 64

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Millennial Males’ Love for Drone Racing Might Help It Become the Next Nascar

Brand Marketing

Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins [...]

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NBC Olympics’ CMO on the Herculean Task of Marketing the Games

Convergent TV

As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience.