Sports Issue

5 U.S. Olympians You Should Follow on Social Media During the Summer Games

Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role than ever before, given the ascendance of Twitter, Snapchat, Facebook Live and Periscope since the last Summer Games were held.

Why Century-Old Nathan’s Is Still America’s Most Famous Frank

On July 4, thousands of people will gather on the steamy streets of Coney Island in Brooklyn to witness a spectacle that only a city like New York can serve up. Seated onstage at a long table, some 20 iron-stomached contestants will dunk hot dogs into cups of water and then, in a 10-minute window, cram as many of them as possible into their faces.

MLB Network’s Brian Kenny on Sports Blogs, Trolls and Why He Quit—Then Rejoined—Twitter

Specs Who Brian Kenny Age 52

This Week’s Must-Haves: Nike’s New Self-Lacing Sneakers

This week, the Adweek staff is highlighting Nike's new self-lacing HyperAdapt sneakers, Wilson's app-connected basketball and more smart gear for the fitness buff. Take a look!

Lululemon’s Taking on Everyday Wear in Its Hybrid Design Studio-Retail Store

One would be hard-pressed to walk into a New York or Los Angeles boutique fitness studio and not find half the clientele sporting the tiny but instantly recognizable Lululemon logo […]

Facetime: Celebrities From All Over the World Gathered at Cannes Lions 2016

The 2016 Cannes Lions Festival in Cannes, France attracted celebs from all corners of the media landscape: magazines, agencies, television and even movies. Check out some highlights below. 

Why the San Francisco Giants Are Baseball’s Marketing MVPs

If recent history is any guide, it's the San Francisco Giants' "turn" to win the World Series this year. For the past six years, the team has won the series three times, every other year: in 2010, 2012 and 2014. But the Giants' winning record isn't the only reason fans have embraced them.

Bob Costas Says He’ll Stop Hosting the Olympics When He’s ‘Had a Long Enough Run’

Specs Who Bob Costas Current gig NBC Olympic prime-time host and Football Night in America host Age 64

Millennial Males’ Love for Drone Racing Might Help It Become the Next Nascar

Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins owner Stephen Ross.

NBC Olympics’ CMO on the Herculean Task of Marketing the Games

As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience.