Snickers Took Over the Back of SI’s Swimsuit Issue With a Ssssplendid ‘You’re Not You’ Ad
Snickers and BBDO New York have followed up their brilliant "Brady Bunch" Super Bowl ad with an inspired print piece—taking over the back cover of Sports Illustrated's new Swimsuit Issue [...]
Several Major Brands Are Already Investing In YouTube’s Next Challenger
Performance Marketing
Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today.
Sports Illustrated Is Unveiling Its Swimsuit Issue in a Not-So-Sunny Location
Performance Marketing
This year, Sports Illustrated is kicking off the biggest celebration yet for its annual Swimsuit Issue in a city that's not exactly synonymous with sun and sand: Nashville, Tenn.
Check Out the Winners of the Magazine Hot List
Performance Marketing
Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think
Performance Marketing
We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before.