sports branding

6 Ways Brands Can Draft Modern Sports Fans

On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent global We Know Sports Fans study of 2,000-plus sports fans across the U.K., U.S., Japan, Spain and Brazil reveals 86 percent would welcome more sponsorship in sports experiences.

Adidas Vows to Outsprint Nike in Ad Race

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next year.