Will This Megaconcert With the Stones, Dylan and The Who Really Pass Up Sponsors?

Zimmerman Gets an Unusual Assignment From a Publisher

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising.

As WhoSay’s Celeb Network Grows, More Marketers Look to Stars for Branded Content

On Oscar weekend, actress Rosario Dawson will open a pop-up store in Los Angeles to promote Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture and content.

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This note’s for you.”

As Social Sponsorship Grows, Influencers Are Looking to Cash In

Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well through their social media channels.

Google Offers, Boingo Wireless Outfit NYC Subways With Free WiFi

Some folks get a little nutty when they lose their Internet connection, including New Yorkers stepping down into underground subway stations. Starting Monday some lucky New Yorkers will get to keep on streaming, as Google Offers is sponsoring more than 200 free Boingo Wireless-powered WiFi hotspots throughout New York City, including six subway stations, through Sept. 7.

Conservative Groups Paying Up for Talk Show Endorsements

For the past few years, conservative radio hosts like Glenn Beck, Rush Limbaugh, Sean Hannity, and Mark Levin have been preaching the messages of prominent conservative advocacy groups—and encouraging their listeners to open their wallets to show their support.

Bill Simmons Banks Grantland Success on Sponsorships

Like David Ortiz turning on a 3-1 meatball to send it shrieking over the right field porch at Fenway Park, Bill Simmons is going long. In so doing, he hopes to save Internet content from the CPM.

Logo on nude model ruffles soccer sponsor

The Vancouver Whitecaps are taking some heat over a promotional video, shown below, that's become a viral smash — at least as far as Canadian soccer ads go. It shows […]

Academy Awards selects its favorite bubbly

If any of you were curious about which specific champagne bottles will be piled at Mickey Rourke's feet at this year's Oscars, wonder no more! It turns out Moët & […]