Sharethrough Launches Own Take on Sponsored Stories
Performance Marketing
Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publish
Facebook Mobile Ads Outperform Desktop, Twitter
Performance Marketing
Update: TBG Digital has clarified the Facebook/Twitter comparison. “We took a deeper look at the data and, unfortunately, the engagement rates were not comparing like for like. Twitter engagement rate [...]
Facebook Finally Unwraps Mobile Ads
Performance Marketing
The knock on Facebook has been its inability to monetize mobile—the company said as much in a regulatory filing submitted last month. But today, it took a step toward shoring [...]