Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game
Performance Marketing
Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too [...]
Facebook Mobile Swells to 41% of Its Ad Sales
Performance Marketing
Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 billion in total revenue, beating Wall Street [...]
Digitas Brings Native Ads to HuffPo
Performance Marketing
Digitas, in its NewFront presentation on Thursday, said it will bring real-time native advertising to The Huffington Post.
MGM Defies Skeptics, Says Facebook Ads Paying Off
Performance Marketing
For every GM souring on Facebook ads, there seems to be an MGM that's sweet on them.
Google Ventures Leads $1.875 Million Funding Round in Native Mobile Ad Startup
Performance Marketing
A lot of investor money has flowed to mobile ad startups, but much has been siphoned toward companies working on how to better target mobile ads or build ties between [...]
Facebook Embraces Direct Response
Performance Marketing
Facebook dominates the Web, but it's never really cracked the direct response puzzle. That looks like it will change in 2013 with an avalanche of new measurement and targeting tools. [...]