Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let users hide unwanted ads, but now the site will ask a series of questions about why.
Brands are about to get a lot more help with their Instagram campaigns. For the first time, the photo-sharing service is giving its advertisers instant access to data about how well their posts are performing.
LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform.
Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.
Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed's Times Square.
BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week showing off the new native advertising formats on Messenger.
Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.
Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well through their social media channels.