Teen Vogue Debuts Condé Nast’s First Sponsored Cover Ad
Performance Marketing
Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers [...]
Imgur’s Native Ads Get Between 1% and 4% Engagment Rate
Performance Marketing
Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and [...]
If You Block an Ad, Facebook Now Wants to Know Why
Performance Marketing
Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let [...]
Mic Forgoes Banners for Native Advertising
Performance Marketing
Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display [...]
The Success of Native Advertising Hinges on Earning Readers’ Trust
Brand Marketing
There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let
Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages
Performance Marketing
Funny or Die found a new way to boost video views.