The Rise of Social-First Publishers
A new category of publishers has arrived: “social-first” publishers or “distributed” publishers. These content creators, like Tasty, NowThis, and Gamology (a gaming brand under my company Keli Network) are changing [...]
Saturday Night Live Will Reduce Its Ad Load in Favor of Sponsored Content
After 41 years, NBC's venerable Saturday Night Live will get a major shake-up when it returns next fall, and we're not talking about the cast.
2 Ways To Avoid Native Ad Pitfalls: Transparency & Training
Ad blockers, banner blindness, skipped pre-roll ads, eroding email engagement rates, fragmented consumer attention across a panoply of screens, channels, and devices; the battle for consumer attention has never been [...]
Vice’s Broadly Debuts Series Spotlighting Women in Male-Dominated Fields
Vice's 4-month-old digital channel Broadly has hit the ground running. Today the female-focused site is rolling out its first Web series under a new partnership with Unilever.
Now Marketers Can Buy Sponsored Content Programmatically
Performance Marketing
Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos.
How a Twitter Account Turned Into a $500,000 a Year Business
Performance Marketing
Kris Sanchez always had a hobby of looking up random trivia, or as he put it "the most unimportant things you'll ever need to know." In 2011, he began experimenting [...]