Spoiler Alert? Trailers Reveal 25 Minutes of ‘Amazing Spider-Man’

Sony Pictures' relentless marketing engine for The Amazing Spider-Man was annoying before, but now its zeal is measurable. The studio has released a total of 25 minutes of content (18 percent of the film's 136-minute running time) through trailers, featurettes and the like.

Kevin Smith Isn’t Done With You Yet

Kevin Smith has enough indie director cred for a whole film festival—he funded his first movie, Clerks, by maxing out his credit cards. So it makes sense that when the time came to get traditional filmmakers on board with Web video companies who were looking to compete with linear television, Smith would be first in line.