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Will GIF-Powered Emails Get More People RSVP’ing for Events?

GIFs have already overtaken brands' social media and online video. Next up: Email marketing.

With Sid Vicious’ Help, Acura Aims to Shake Up Sedan Advertising

Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX.

No Love Lost for New NBC Dating Show

With just six weeks to go before the 2012-13 broadcast season comes to a shuddering halt, one of the last remaining premieres has exploded on the launch pad.

The Voice Is Music to NBC’s Ears

That muffled turbine noise you hear coming from the vicinity of 30 Rock is the collective sigh of relief exhaled by the NBC executives who just took a gander at the network’s fast national ratings.