Spike

Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias

Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly onto buildings in New York City.

Spike’s Upcoming ‘Caraoke Showdown’ Is Hitting the Wrong Notes With ‘Carpool Karaoke’ Creators

It looks like Spike's upcoming special, Caraoke Showdown, is going to lead to a real showdown between the cable network and the team behind The Late Late Show With James Corden's Carpool Karaoke.

Guy-Centric Spike Network Hopes Scripted Shows Like Tut Will Entice Female Viewers

Viacom's bro-centric Spike network hasn't been in the upper echelons of cable TV in the recent past, but the company plans to change all that.

Viacom’s Downturns Have Gotten So Predictable They’re an Easy Buck for Investors

As usual, Viacom is doomed.

A Recent History of the Heckler’s Veto

The television world has weathered quite a few controversies in the last several months, many of which have one disturbing thing in common: They are fomented and sustained by people who are hurt, saddened or otherwise aggrieved and think that this gives them the right to demand that an offending television program cease production.

HLN Refocuses on Viral, Social Content

HLN is drastically switching focus from salacious court coverage to viral-hopeful segments and upbeat coverage of stories like "Is America Ready for a Gay NFL Player?" (not coincidentally also the front-page story on BuzzFeed, which

Viacom Is Creating a Full Division Devoted to Branded Content

Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted to branded content.

FXX Is Bulking Up Its Subscribers

It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept.

Cops Ousted by Fox After 25 Seasons, Moves to Spike TV

Cops, the great-granddaddy of the contemporary reality show, finally got its walking papers from the Fox broadcast network after 25 seasons, only to get picked up immediately by male-centric cable network Spike TV. The show has been on the air constantly since 1989 and remains ubiquitous in syndication on TruTV, G4 and several other outlets abroad.

A+E Sales Boss Mel Berning Takes on Broadcast Bullies

If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of ad sales. “So the question is, OK, do you want to pay the failure tax? I mean, name two hit shows.”