House Passes Spectrum Bill
The House of Representatives Wednesday (April 14) passed (394 to 18) a measure that calls for the National Telecommunications and Information Administration and the Federal Communications Commission to take and [...]
Google to Bid for Wireless Spectrum
Brand Marketing
NEW YORK In a long-anticipated move, Google said Friday that it would participate in the FCC’s January auction to acquire wireless spectrum in the 700 MHz band.The piece of spectrum [...]
Web Giants Angle for Spectrum
Brand Marketing
NEW YORK Broadcasters worldwide are trying to fend off incursions by the deep-pocketed likes of Google, Microsoft and Vodafone into precious airwaves that broadcasters regard as rightfully theirs. At stake [...]
Carat Adds Spectrum Brands’ Planning, Buying
Brand Marketing
CHICAGO Lawn and garden care company Spectrum Brands has tapped Carat North America to handle media planning and buying on its $5-10 million account, the media service said.The account will [...]
Save Our Spectrum, Educators Urge
Brand Marketing
WASHINGTON — A coalition of educators and wireless broadband providers plans to ask Commerce Secretary Donald Evans on Wednesday for help in their battle to preserve spectrum now designated for [...]
St. Louis Agency Rodgers Townsend Wins Spectrum
Brand Marketing
United Industries Corp. has assigned ad duties for its Spectrum line of pesticides and lawn care brands to Rodgers Townsend following a review. The company spends about $10 million a [...]