Special K Digital Korean Dramas Hook Millennial Viewers Who Speak Spanish and English Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. Brand Marketing The 10 Most Watched Ads on YouTube in December Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly […] Creativity Special K Tries to Stop Women Who ‘Fat Talk’ by Confronting Them With It Special K believes positivity is key to weight management success. So, it's taking aim at its opposite—"fat talk," or the negative things some women say about their bodies and others. Digital Cheerios’ Interracial Ad Spiked Its Online Branding by 77% Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in the world of brands. Creativity Kellogg’s Pop-Up Store Lets You Pay for Snacks With a Tweet The exact value of a positive tweet about a brand has been officially pinpointed: It's worth a bag of new Special K chips. At least, that's the going rate at the new Kellogg's Tweet Shop in London—a pop-up store that's giving away bags of the new product in exchange for a little love on Twitter.