Sparks & Honey
During the last year, you probably became aware of the fear of missing out, or FOMO, as it's widely known. Well, in 2016, get ready for FOLO—or the fear of living offline.
We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to the next generation—Generation Z, those born in 1995 or later. Some of them are already old enough to be in college, and it won't be long before they have careers and families.
Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years ago.