4 Location-Based Marketing Tactics That Are Working
Performance Marketing
With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location.
Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews
Brand Marketing
The mattress business has seen a big bounce in reviews this year.
Initiative Wins Serta’s Media Account
Brand Marketing
Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending [...]
The 12 Smartest Media Agency Execs in the Business Today
Brand Marketing
The 12 Smartest Media Agency Execs in the Business Today
Brand Marketing
Each year, Adweek’s reporters and editors identify 12 media agency executives who are responsible for the most pioneering and successful ideas on behalf of their clients. Hailing from such shops [...]
HHGregg Selects New Agencies
Brand Marketing
Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, [...]