How Can Magazine Publishers Make Ecommerce Work?
It’s no secret Amazon has gone from selling books online to selling whatever the hell it wants. The world’s retailers and consumer brands are feeling Amazon’s presence the most. Bloomberg’s [...]
Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine’s Day Ad
Brand Marketing
Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a [...]
Nickelodeon Shifts Its $10 Million Media Business
Brand Marketing
Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends [...]
UPDATED: Anheuser-Busch InBev Confirms That MediaCom Has Won Its Media Business
Brand Marketing
Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year.
Buying Is Also Part of A-B InBev’s Media Review
Brand Marketing
Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search.
Anheuser-Busch InBev Down to Finalists in Media Search
Brand Marketing
Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said.