SPARK

Spark’s Branded Content Guru Eric Levin on True Creative Success

Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread

How to Sell a TV Show Today

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere.

Six Tips on Talking to the Post Generation

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of

Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine’s Day Ad

Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a new yearround advertising push from the Berkshire Hathaway-owned chain, which turns 75 this year and usually reserves its ads for the summer. 

Nickelodeon Shifts Its $10 Million Media Business

Nickelodeon's media account has found a new home.The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly $10 million in media annually.Three other agencies, including PHD and Media Storm, competed for the account, according to sources.

UPDATED: Anheuser-Busch InBev Confirms That MediaCom Has Won Its Media Business

Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year.

Buying Is Also Part of A-B InBev’s Media Review

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search.

Anheuser-Busch InBev Down to Finalists in Media Search

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said.

4 Location-Based Marketing Tactics That Are Working

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location.

Crackle and Spark Ink NewFronts Deal

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed.