If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's analysis of the top 10 Spanish-language ads shows.
Azteca America is partnering with one of its biggest sponsors to create a branded-content Web series, Fuerza Ford, which will feature the motor company's Ford F-150.
Univision has green-lit a new series from American Idol/X Factor/America's Got Talent producer Simon Cowell entitled La Banda, out to find "the best band in the world," as Cowell told the crowd. Coincidentally, a man who would surely be a principal player in the best band in the world, Carlos Santana, closed the presentation with a two-song set.
Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. While Boris Gartner, vp of La Fabrica, told Adweek that brand sponsors were lined up, he wouldn't disclose names.
This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 percent versus the year-ago period.
Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33 billion in Q3 ad sales, a significant improvement over the $3.95 billion raked in during the period spanning July 1 and Sept. 30, 2011.
Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period.
ABC News and Univision on Monday announced a joint venture to launch an English-language TV news network aimed at Hispanic Americans. Both partners will own a 50 percent stake in the network, which is yet to be named. The signal will go live sometime in the first half of 2013. Financial terms were not disclosed.