Here Are the Top 10 Spanish-Language Ads That Actually Resonate With Hispanic Consumers
Brand Marketing
If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's [...]
TV Takes the Gold in Q3
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 [...]
Nielsen: Broadcast Ad Spend Zooms in Q3
Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of [...]
TV Rules the Roost in Q1
Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period.
ABC News and Univision Launch Joint News Venture
ABC News and Univision on Monday announced a joint venture to launch an English-language TV news network aimed at Hispanic Americans. Both partners will own a 50 percent stake in [...]
TV Weathers the Storm
If you can keep your head when all about you are losing theirs, you may be a television ad sales executive.