SpaceX

How Elon Musk’s Tesla Brand Has Super Charged Automotive Marketing

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in the 1880s, the Serbian-American engineer who invented the polyphase AC generator—the mot

To Compete in the Talent Wars, Brands ‘Promote From Within’

Five years ago, BASF discovered it had an image problem—among its own people.

Meet the Most Interesting Space CEO You’re Not Following on Twitter

Tory Bruno, CEO of United Launch Alliance

NASA’s New Mission: Conquering Social Space

Space, the final frontier … for marketers?  Illustration: Lincoln Agnew

Virgin Galactic Is Going to Be Social Media on Rocket Fuel

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space.

Analyst: Apple TV Is Coming Next Year, Seriously

Noted Apple prognosticator Gene Munster, an analyst at Piper Jaffray, said that Apple will launch a disruptive TV next year. Of course,  Munster has said that each of the last three years.

Google Search Exec Questions Facebook Graph Search

Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google.

Elon Musk: ‘My Life Is Insane’

At a packed keynote panel that left many SXSW attendees watching from overflow rooms, SpaceX, Tesla and PayPal founder Elon Musk gave convention goers a glimpse of his "insane" life.