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How Elon Musk’s Tesla Brand Has Super Charged Automotive Marketing

Brand Marketing

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in [...]


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Analyst: Apple TV Is Coming Next Year, Seriously

Performance Marketing

Noted Apple prognosticator Gene Munster, an analyst at Piper Jaffray, said that Apple will launch a disruptive TV next year. Of course,  Munster has said that each of the last [...]

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Google Search Exec Questions Facebook Graph Search

Performance Marketing

Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google.

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Elon Musk: ‘My Life Is Insane’

Performance Marketing

At a packed keynote panel that left many SXSW attendees watching from overflow rooms, SpaceX, Tesla and PayPal founder Elon Musk gave convention goers a glimpse of his "insane" life.