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Planet Fitness Sticks Up for Pluto in Open Letter to NASA

Creativity

Planet Fitness is all about making you feel good about yourself, without all the hard-core B.S. of traditional gyms. That attitude is central to the brand's new ad campaign from [...]


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Astronaut’s ‘Angry Birds Space’ Ad Is Out of This World

Creativity

Game developers have been to the edge of space, but Rovio has boldly gone where no ad has gone before—to the International Space Station.

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Optimus Prime Celebrates History of Human Exploration in NASA Ad

Creativity

Peter Cullen, the voice of Optimus Prime, narrates this two-minute NASA video, titled "We Are the Explorers," celebrating "humankind's inherent need to explore through the past, present and future," according [...]

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EA to Float Copies of ‘Mass Effect 3’ Into Near Space

Creativity

Beginning on Thursday, EA and Bioware will promote their video-game space odyssey Mass Effect 3 by sending copies of the game into near space via weather balloons in New York, [...]

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Domino’s Japan Vows to Open a Branch on the Moon

Creativity

The Japan Moon Branch Project sounds like one of Mike Patton's never-go-anywhere musical projects. But it's actually the 30-year goal of Domino's Pizza Japan—to deliver pizza on (or from) the [...]