Google Thanks Every Teacher on Earth for Helping Kids Discover the Worlds Beyond
Creativity
Google thanks "every teacher on Earth" for inspiring students to reach for the stars in this clip that uses space exploration and astronomy as its central theme.
Astronaut Outsexys Lifeguard in Axe’s First-Ever Super Bowl Ad
Brand Marketing
Not surprisingly, Axe's first-ever Super Bowl commercial features a woman in a skimpy bikini jogging rather bouncily along a beach. Also not surprisingly, she's running toward a geeky dude who [...]
Are You Buying ‘Smart Media?’
Performance Marketing
Media buying, or online advertising, is more than just a Web strategy to help grow your business. It's both a science and an art. It involves a bit of finesse, [...]
Ad of the Day: Axe
Brand Marketing
On the list of sexy male professions, fireman is a perennial top pick. Just ask any male stripper (or the audience at Magic Mike). But according to Axe, the maker [...]
Stoli Goes to Space, the Final Frontier of Drinking
Creativity
Because everything has to happen in space now, Stoli sent someone out to the edge of the Earth's atmosphere in a modified Boeing 727 to mix something called a Stoli [...]
Red Bull Triumphs With Baumgartner Jump by Getting Out of the Way
Creativity
It always seemed quite risky for Red Bull to be sponsoring a stunt that could, if things went wrong, result in a human being exploding 24 miles above the Earth. [...]