Brands Try to #BreakTheInternet by Jumping on Kim Kardashian’s Nude Cover Photo
Performance Marketing
Kim Kardashian's derrière was too much to resist today, as everyone including brands tried to break the Internet by commenting on her famously curvaceous backside. The star posed nude and [...]
Deal-Hungry Shoppers Rewards Brands for Holiday Offers
Brand Marketing
Retailers apparently aren’t taking any chances on getting holiday shoppers into stores. Sears got the biggest lift in consumer sentiment in October for being early in offering a layaway plan [...]
Southwest’s bag cops stake out competitors
Creativity
Southwest is back to bagging on its competitors for luggage fees in GSD&M's new campaign, "Good Cop Bag Cop," with spots running pretty heavily during NFL games. The ads, with [...]
AirTran, Southwest trade advertising insults
Creativity
AirTran and Southwest are having a nice little scuffle in their latest ads. First, Southwest came out with a TV spot showing its "rampers" on the tarmac taunting a rival [...]
Southwest thumbs its nose at the recession
Creativity
Southwest Airlines is done living in the past! Its new ads tell people to get their bags, because "it's on." Normally, "it" can't be "on" unless someone gets served first. [...]
Southwest attacks creepy, two-faced rivals
Creativity
Air travel was already difficult, but it’s only getting worse. This odd Southwest Airlines commercial suggests that rival carriers are now hiring creepy Jekyll-and-Hyde freak-show monsters who are literally two-faced—offering [...]