2 Steps to Making Brand Transformations Stick
Performance Marketing
Brand transformations are like our own transformations — we shine a light on our salient qualities and then amplify that for everyone to see. Brands can make sure that as [...]
Why Shark Week Is Sinking Its Teeth Into July
In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole.
This Indie Band Sang About Tennessee at 35,000 Feet on a Southwest Flight
Brand Marketing
Passengers of a Southwest Airlines flight traveling from Dallas, Texas, to Memphis, Tennessee, were treated to some unusual in-flight entertainment Tuesday. When the plane reached 35,000 feet, indie rock band [...]
Family Kicked Off Southwest Flight After Father Tweeted Complaint
Performance Marketing
A family was asked to de-board Southwest flight 2347 from Denver to Minneapolis on Sunday, following the father tweeting a complaint about a "rude" gate agent.
Southwest Airlines Is Completely, Hopelessly, Head Over Heels in Love in New Ads
Creativity
When it comes to airports and traveling by plane, what's not to love? GSD&M spins the Beatles' flower-power anthem "All You Need Is Love" in these Southwest Airlines ads celebrating [...]
Southwest Shines With Flight Attendant’s Viral Video as Social Media Sours for Other Airlines
Creativity
It's been a weird week for airlines in social media, and it's only Tuesday. On Monday a Dutch teen was arrested for tweeting a threat to American Airlines, and US [...]