New York’s Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year
Brand Marketing
The longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also [...]
Southern Living Launches Hotel Collection
Performance Marketing
Southern Living, already a behemoth in the brand extension department (you can buy Southern Living furniture, bedroom linens, tableware, and even house plans), is giving "living" the brand experience a [...]
Southern Comfort
Performance Marketing
Across the South, the start of fall can only mean one thing: college football, and along with it the time-honored tradition of tailgating. Riding the enormous popularity of the weekend [...]
Time Inc. Poaches From Condé
Performance Marketing
Time Inc.’s Lifestyle Group editor Sid Evans has landed a big fish in his effort to rebuild his magazine stable, hiring food editor Hunter Lewis away from Condé Nast’s Bon [...]
‘Southern Living’ and Ballard Designs Launch Line for the Southern Hostess
Performance Marketing
Just in time for outdoor entertaining season, Southern Living magazine and home décor retailer Ballard Designs are launching a line of tabletop products aimed at the gracious summer hostess.