Danny McBride Soars in W+K’s Brilliantly Bizarre Music Video for Southern Comfort
Brand Marketing
If anyone can help make "ShottaSoCo" a word people actually say at bars, it's Danny McBride. Or rather, a flying version of Danny McBride who repeats the word endlessly, over [...]
Ad of the Day: Southern Comfort Gets You Buzzed for Shark Week
Brand Marketing
It’s Shark Week again. But you already knew that, didn’t you? You’ve seen it mentioned every 30 seconds in your Twitter feed. At least one-quarter of your Facebook friends have [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a [...]
Ad of the Day: Southern Comfort Finds a Crazy New Hero in ‘Young Gun’ Bartender
Brand Marketing
The Southern Comfort Man. He’s not so much a specific person as a general idea.
Ian Reichenthal, Scott Vitrone Reunite With Gerry Graf at Barton F. Graf 9000
Brand Marketing
Gerry Graf is getting the old team back together. The founder and chief creative officer of Barton F. Graf 9000 has hired Scott Vitrone and Ian Reichenthal, his former key [...]
Our 2013 Brand Genius Think Tank
Brand Marketing
In the second of three scheduled tracks, Adweek’s Brand Genius Think Tank event, in partnership with Time Warner, recently tackled the question of how the ever-expanding social graph is changing [...]