Ad of the Day: Prudential Visits Madagascar’s Fishermen for This Gorgeous, Moving Film
Brand Marketing
Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating [...]
South African Brewer Uses Ads to Declare an All-Out War on Hipsters
Creativity
We've reached peak hipster. And we've also reached peak anti-hipster. But South Africa's Garagista Beer Co. is barging ahead anyway with a campaign that positions the brand as absolutely not [...]
This Whisky Ad From South Africa Is More Heartwarming Than Most of the Super Bowl Commercials
Creativity
Scotch whisky brand Bell's and ad agency King James might just lift your spirits with this South African ad with an elderly man struggling to overcome his illiteracy so he [...]
Famous Photos Reimagined as Selfies in Newspaper’s Wonderful Print Ads
Creativity
Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs—the wartime kiss, Beyers Naude and Desmond Tutu, Winston Churchill smoking, etc.—were reimagined as [...]
Agency Sets Up Its Office on the Sidewalk Once a Month to Soak Up the Real World
Creativity
Way to gain some street cred!
Universe’s Most Indulgent Gum Gets a TV Commercial to Match
Creativity
Stimorol Sensations, a South African gum that appears to be the same thing as Trident Layers, claims to be the most indulgent gum in the universe. In its latest spot [...]