6 Examples of How Marketers Are Using Snap Inc.’s Spectacles
Performance Marketing
Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, Calif.,-based company's headquar
Online Video and Mobile Now Make Up 20% of Mondelēz’s Global Spend
Performance Marketing
Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to [...]
12 Marketers Already Experimenting With Instagram’s Hyperlapse App
Performance Marketing
Only one day after Instagram launched the stand-alone Hyperlapse app that makes short, time-lapse videos, a number of big brands are testing the feature out.
Snapchat Will Reportedly Debut Ads and Videos
Performance Marketing
According to the The Wall Street Journal, Snapchat is poised to introduce Snapchat Discovery in November, which will allow publishers to serve up ads, video clips and other content.
Sour Patch Kids’ Snapchat Effort Is a First for Mondelez Brands
Performance Marketing
Sour Patch Kids has launched a five-day Snapchat campaign, which marks parent Mondelez International's initial foray on the smartphone app as well as the candy brand's first time utilizing social [...]
Sour Patch Kids, the Game: Can You Stomach It?
Creativity
Sour Patch Kids really just want you to eat them. That's the amusing, if obvious, message driving World Gone Sour, a video game the brand launched for PlayStation and Xbox [...]