Sophie Kelly

The Barbarian Group Parts Ways With Its Chief Executive Officer

Sophie Kelly has left The Barbarian Group after serving as chief executive officer for two years. Korea-based holding company Cheil Worldwide, which bought a majority stake in the agency in 2009 and later acquired Durham, N.C.'s McKinney, will replace Kelly with its now-former chief digital officer, Peter Kim, effective immediately.

The Barbarian Group Expects Its New Leadership Team’s Work to Be More Ambitious

The Barbarian Group—which recently became an agency partner for Kind Snacks, won digital/social media marketing duties for United Arab Emirates' Etihad Airways and turned heads with its "brick phone" stunt at

The Barbarian Group Adds Finance and Account Chiefs

The Barbarian Group in New York has added a chief financial officer and a head of account management, two new positions for the digital shop.

When Not Dressing Up on Fridays, This Agency Works on Clinique and Aveda

Specs Who Kevin Chan, associate creative director and Formal Friday creator (far left); Benjamin Palmer, chairman (second from left); CEO Sophie Kelly (seated, center), surrounded by Formal Friday participants

Sophie Kelly Becomes CEO of The Barbarian Group

Sophie Kelly, previously president of The Barbarian Group, is taking the reins of the digital agency as its new CEO. Benjamin Palmer, who co-founded the agency in 2001 and has been its CEO since, will step up into the role of chairman, focusing on the agency's technological chops, and new business.