Sophie Kelly has left The Barbarian Group after serving as chief executive officer for two years. Korea-based holding company Cheil Worldwide, which bought a majority stake in the agency in 2009 and later acquired Durham, N.C.'s McKinney, will replace Kelly with its now-former chief digital officer, Peter Kim, effective immediately.
The Barbarian Group—which recently became an agency partner for Kind Snacks, won digital/social media marketing duties for United Arab Emirates' Etihad Airways and turned heads with its "brick phone" stunt at
The Barbarian Group in New York has added a chief financial officer and a head of account management, two new positions for the digital shop.
Specs Who Kevin Chan, associate creative director and Formal Friday creator (far left); Benjamin Palmer, chairman (second from left); CEO Sophie Kelly (seated, center), surrounded by Formal Friday participants